Priorities of the partnership include supporting commercial viability of the new technology and ensuring content transparency and Content Credentials powered by Adobe’s Content Authenticity Initiative, designed to support authentic storytelling through digital content provenance. Some of these models will be jointly developed and brought to market through Adobe’s Creative Cloud flagship products like Photoshop, Premiere Pro, and After Effects, as well as through the new NVIDIA Picasso cloud service for broad reach to third-party developers.
As part of today’s NVIDIA GTC conference, Adobe and NVIDIA announced a new partnership to co-develop a new generation of advanced generative AI models with a focus on deep integration into applications and workflows used by content creators including designers and marketers.
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