

With 75% organic downloads, growing revenue per download, and additional significant revenue from the PC release of the game, Diablo Immortal is clearly a monster hit for Blizzard and NetEase. "Diablo Immortal is a surprisingly premium-feeling adventure in the series that hits all the right notes, even if its endgame starts to depend on microtransactions too heavily," reviewer Alessandro Barbosa said.Diablo Immortal has earned $284 million in mobile revenue in the 6 months since launching worldwide, according to data.ai estimates. GameSpot's Diablo Immortal review scored the game a 6/10. In the same interview, Ybarra detailed Blizzard's ongoing attempts to improve company culture. The game is also coming to China where it's expected to do big numbers.īlizzard also told LAT that about 50% of Immortal players have never played a Blizzard game before. The game has now reached 15 million downloads, LAT reported, and it's set to grow bigger still with its launch in Asia today, July 7. Immortal has made than $1 million every day since it released in early June from its microtransactions. From that standpoint, I feel really good about it as an introduction to Diablo." "The philosophy was always to lead with great gameplay and make sure that hundreds of millions of people can go through the whole campaign without any costs. "The monetization comes in at the end game," Ybarra said. Immortal's endgame is focused around PvP, and players can spend real money to become more powerful than those who do not, which has proven to be controversial. Immortal has more than 114,000 reviews on the App Store and has generated a 4.5/5 aggregate rating. The executive said he is seeing the questions and concerns around Immortal's microtransactions, but he also pointed out that the game has a very positive aggregate review rating on the App Store. Now Playing: Diablo Immortal Video Review

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